For my undergraduate project I used a live brief to promote ballet to a younger audience. I reviewed the current advertising done by the Royal Ballet. Although it is to a high quality, they used photography that were quite regimented, lines of dancers all uniformed. Colours were pale creams or very dark grays, stern faces. I decided to go directly opposite this using bright colours, and more abstract imagery yet stayed on brand and used common imagery associated with ballet.
“SOMEBODY MUST ALWAYS BE DOING SOMETHING NEW, OR LIFE WOULD GET VERY DULL.”
Ninette de Valois, founder Royal Ballet